Consumer Research
The first step in creating great products is knowing the consumer. Our Consumer Research department studies how our customers live to create products that make their lives better. They watch people at work, home and play and ask questions about their needs and wants.
But the research doesn’t stop there. When products are in development, the team sits with and watches consumers while they use the products. The consumers share their opinions on the lids, handles, materials, textures and colors. From these conversations, we gather valuable information that’s analyzed and shared with our other specialists in materials, manufacturing, industrial design and marketing.
This kind of anthropology-based product development is a relatively new field, especially in our industry, and it’s part of what sets us apart from the competition. By knowing how our consumers think, feel and move, we’re able to create products that meet their needs and enhance their everyday experiences.