Every year, we develop nearly 100 new products for our Aladdin and Stanley brands, and we currently hold more than 130 patents. We believe that good ideas can come from anywhere, and ours come from a variety of departments within the company, including Consumer Research, Creative Product Design, R&D/Materials, Manufacturing and Retail Partnerships.
The people in these departments are constantly brainstorming and working together to solve everyday problems for our consumers and create innovative products that provide a positive experience and leave a lasting impression.