Mike Bross, Executive Vice President
Mike Bross directs corporate-wide sales management and results, and collaborates with the management team on strategic direction. He joined PMI in 1998 as Vice President of Marketing and led the development of its first brand, MiGo, as well as its shift away from private label business to a branded model. Mike was also closely involved with the company’s acquisition and integration of the Aladdin and Stanley brands.
Mike has worked in consumer product sales, marketing and product development since the 1980s. Over the years, he has been involved with direct selling to nearly every major North American retailer in a wide variety of market channels including department stores, housewares, sporting goods, outdoor, travel, mass market, winter sports, coffee specialty and the web. He has also developed successful sales and marketing organizations in Europe and Asia.
Earlier in his career, Mike worked for Trager, a manufacturer of casual travel gear, where he oversaw the complete and successful overhaul of the brand including product direction, marketing and sales strategy. At Sims Snowboards he was instrumental in revitalizing the brand worldwide as VP of Sales and Marketing. With JanSport Company in the early 1990s, Mike led the global sales effort that saw revenue increase over 300% during his 5 years at the helm, and saw the brand become the recognized leader in its category.
Mike earned a Bachelor of Arts degree in Journalism from the University of the Pacific in Stockton, California and a Masters in Communication Studies from the University of Wisconsin-Madison.